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Product Marketing Manager- Merchant Platform
atSiam Commercial Bank (SCB)Job Description
- Market intelligence—be the expert on our target users, who are they, and what is their behavior
- Understand the competitive landscape—be an expert on our competition and how they are positioned
- Collaborate with product manager and marketing communications to develop product positioning and messaging that resonate with our target user personas
- Develop a marketing plan for the platform in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
- Assess the effectiveness of the marketing programs that support the platform on an ongoing basis, and report back to the business on required changes
- Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan
Qualifications:
- Bachelor's or Master's degree in computer information system, business administration, software engineering, computer science, marketing or related fields
- At least 5 years of experience in product marketing, marketing or similar
- Usability and customer-focused design experience a plus
- Creative and well-used of IMC
- Result-oriented and can work under high pressure
- Usability and customer-focused design experience a plus
- Passionate about launching great products and solving customer and business problem
- Fluent in English both written and communication skills
We're committed to bringing passion and customer focus to the business.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Marketing / Advertising
- Management
Job type
- Full-time
Company overview
Siam Commercial Bank is the first bank in Thailand that was informally established in 1904 as "Book Club". According to the Bank of Thailand, it is Thailand's fourth largest commercial bank in terms of total assets, deposits, and loans.
Why join us: สมัครฝึกงานธนาคารไทยพาณิชย์เพื่อเริ่มต้นอาชีพการงานของคุณด้วยการค้นหาว่าคุณเก่งในเรื่องอะไร อีกทั้งยังได้รับประสบการณ์ในการทำงานด้านธนาคารอีกด้วย โปรแกรมฝึกงานของธนาคารไทยพาณิชย์จะให้โอกาสนักศึกษาปีสุดท้ายได้รับประสบการณ์การทำงานในตลาดที่มีการแข่งขันมากที่สุดในทวีปเอเชีย โปรแกรมฝึกงานของเราจะมีระ ... Read more
Benefits
- Professional development
- Learning & Development Opportunities
- Five-day work week
- Performance bonus