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Digital Acquisition Manager
atSiam Commercial Bank (SCB)Job Description
- Manage and drive digital customer acquisition and revenue generation
- Design and execute complex digital campaigns to achieve objectives focused on lead generation, digital customer acquisition /adoption and cross-selling to existing customers
- Own end-to-end management of digital marketing campaigns to driving acquisition/ revenue with the best customer experience
- Identify initiatives/new ideas/new techniques for improving campaign results including A/B testing, multivariate testing, and customer attribution model / mix, and lead discussions with business users to enforce best practices
- Lead and work with stakeholders in hypothesis /campaign concept development, preparation and execution
- Understand and leverage data-driven capabilities (data science model, AI / Machine Learning) together with event-trigger / customer behaviors to develop, manage and optimize personalized / contextual marketing campaigns
Qualifications:
- Minimum of 3-years of direct experience in digital customer acquisition, product portfolio management with digital marketing knowledge
- Experience and familiar with analyzing big data and statistical models
- Experience in business development / driving growth from tech start-up or e-commerce company is preferable
- Experience with enterprise Digital Marketing solution / Marketing Automation would be a plus
- Strong entrepreneurial, analytical, strategic thinking & planning, presenting, and interpersonal skills
- Demonstrate effective communication across multiple departments and adaptive planning in a dynamic environment
We're committed to bringing passion and customer focus to the business.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Management
Job type
- Full-time
Company overview
Siam Commercial Bank is the first bank in Thailand that was informally established in 1904 as "Book Club". According to the Bank of Thailand, it is Thailand's fourth largest commercial bank in terms of total assets, deposits, and loans.
Why join us: สมัครฝึกงานธนาคารไทยพาณิชย์เพื่อเริ่มต้นอาชีพการงานของคุณด้วยการค้นหาว่าคุณเก่งในเรื่องอะไร อีกทั้งยังได้รับประสบการณ์ในการทำงานด้านธนาคารอีกด้วย โปรแกรมฝึกงานของธนาคารไทยพาณิชย์จะให้โอกาสนักศึกษาปีสุดท้ายได้รับประสบการณ์การทำงานในตลาดที่มีการแข่งขันมากที่สุดในทวีปเอเชีย โปรแกรมฝึกงานของเราจะมีระ ... Read more
Benefits
- Professional development
- Learning & Development Opportunities
- Five-day work week
- Performance bonus