Key Responsibility:

Marketing Strategy & Execution

• Develop and implement marketing plans to support tenant acquisition and retention.
• Collaborate with leasing and property management teams to align marketing efforts with occupancy goals.
• Manage digital and traditional marketing channels including social media, email campaigns, brochures, and signage.

Tenant Engagement

• Plan and execute tenant events, loyalty programs, and community-building activities.
• Create and distribute newsletters and updates to enhance tenant satisfaction and communication.

Market Research & Analysis

• Conduct market research to understand tenant demographics, preferences, and competitor offerings.
• Analyze campaign performance and adjust strategies to improve ROI and tenant conversion rates.

Brand & Content Management

• Ensure consistent branding across all marketing materials and platforms.
• Oversee content creation for property listings, websites, and promotional materials.

Budget & Vendor Management

• Manage marketing budgets and ensure cost-effective use of resources.

• Coordinate with external agencies, designers, and vendors for campaign execution.
  

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of experience in real estate marketing, retail, tenant service role, or property management.
• Strong understanding of digital marketing tools, CRM systems, and analytics platforms.
• Excellent communication, project management, and organizational skills.
• Creative mindset with the ability to develop engaging campaigns and content.
• Experience in retail or commercial property marketing.
• Knowledge of tenant lifecycle and leasing processes.

• Familiarity with property management software and platforms.
  

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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