Responsibilities

Category Strategy & Planning

Develop and execute category strategies aligned with fresh business objectives.

Analyze market trends, customer demand, and platform data to identify new opportunities.

Collaborate with cross-functional teams to optimize online & offline experience.

Assortment & Product Management

Curate balanced assortment (core, seasonal, innovation, exclusives).

Manage product onboarding, lifecycle, and rationalization.

Define pricing & promo mechanics to achieve margin and volume targets.

Promotion & Campaign Planning

Plan and execute category-specific promotions & campaigns (e.g., Fresh Festival, Weekend Deals).

Work with Marketing & eCommerce to drive traffic and conversion.

Monitor campaign ROI and continuously optimize.

Vendor & Supplier Management

Build and maintain strong partnerships with key suppliers & farmers.

Negotiate trading terms, pricing, rebates, and promotional support.

Monitor supplier performance and ensure alignment with business objectives.

Performance & Shrinkage Monitoring

Track sales, margin, wastage, and availability metrics.

Prepare category reports with insights and actionable recommendations.

Drive initiatives to reduce shrinkage and improve fulfillment.

Cross-functional Collaboration

Partner with Supply Chain to ensure freshness, on-time replenishment, and right allocation.

Work with Operations to improve display standards, store execution, and customer experience.

Act as key contact between online and offline teams for Fresh category integration.

Key Skills

Category Management – Understanding of fresh product lifecycle, assortment planning, and merchandising.

E-commerce & O2O Knowledge – Familiarity with online platforms, delivery flow, and digital campaigns.

Data Analysis – Ability to interpret sales, margin, shrinkage, and shopper insights to drive actions.

Vendor Management – Strong in negotiation, sourcing, and building supplier partnerships.

Promotion & Campaign Planning – Skill in creating and executing effective fresh promotions.

Pricing & Margin Management – Knowledge of competitive pricing, waste control, and margin optimization.

Cross-functional Collaboration – Effective coordination with Supply Chain, Operations, and Marketing.

Communication Skills – Clear and persuasive communication in Thai & English.

Problem-solving & Agility – Ability to adapt quickly in fast-moving fresh market dynamics.

Leadership – 3–7 years' experience in category management, fresh retail, or FMCG; strong people management is a plus.