Systems Analyst with Project Management Expertise - Data & Marketing Focus

Are you a highly motivated and versatile professional who excels at bridging technology and project delivery, particularly within the realms of data and marketing automation? We're seeking a talented Systems Analyst with strong Project Management (PM) skills to join our dynamic team and drive the successful implementation of our data enrichment and marketing automation initiatives.

About the Role:

In this crucial role, you will analyze business needs, define technical requirements, and then lead the planning and execution of projects focused on enhancing our data assets and optimizing our marketing processes through automation. You will be the key link between data science, marketing, and technical teams, ensuring projects are delivered on time, within budget, and achieve strategic objectives.

Key Responsibilities:

• Analyze business requirements specifically related to data enrichment strategies and marketing automation workflows.
• Define technical specifications for data integration, cleansing, transformation, and enrichment processes.
• Define technical requirements for the implementation and integration of marketing automation platforms and tools.
• Plan and manage project scope, timelines, budgets, and resources effectively for data and marketing automation projects.
• Identify and mitigate project risks and issues specific to data management and marketing technology.
• Facilitate clear communication and collaboration among data science, marketing, development teams, and vendors.
• Monitor project progress, track key milestones, and provide regular status updates to stakeholders.

• Ensure the successful delivery of data enrichment pipelines, marketing automation campaigns, and related integrations.
  

Qualifications & Skills:

• Education: Bachelor's degree in Computer Science, Information Technology, Business Administration, Marketing, Data Science, or a related field.

• Systems Analysis Skills: Strong ability to understand business needs and define technical requirements, with a focus on data and marketing technologies.

• Project Management Expertise (PM Competency): Proven ability to plan, execute, and monitor projects using established methodologies. Experience with project management tools is essential.

• Understanding of Data Management Principles: Familiarity with data integration, data warehousing, data quality, and data governance concepts.

• Understanding of Marketing Automation Platforms: Experience or strong understanding of Mar-Tech platforms.

• Knowledge of Marketing Technologies & Concepts: Familiarity with CRM systems, email marketing, lead scoring, segmentation, and campaign management.

• Understanding of Data Analytics: Ability to understand how data insights drive marketing decisions.

• Understanding of Software Development Lifecycles (SDLC).
• Strong analytical and problem-solving skills, particularly in the context of data and marketing challenges.
• Excellent written and verbal communication and interpersonal skills, with the ability to communicate complex technical concepts to marketing and business stakeholders.
• Strong organizational and time management skills.

• Preferred: Project Management certification (PMP, CAPM, CSM, PMI-ACP). Experience with data enrichment tools and marketing automation platform certifications are a plus.