Marketing communication

- Collaborates with merchandising team, ICONCRAFT branding team and ICONSIAM marketing team to fully understand product and communication needs.
- Gathers the materials necessary to understand the project and competition in the area such as literature, previous marketing campaigns, media usages; analyzes these materials to determine the most effective communications technique in order to develop the next campaign.
- Create strategic key communication message that enhance brand and business objectives in every angles.
- Create monthly communication calendar plus based on assessment, drafts and proposes communications campaigns.
- Create strategic key communication message that enhance brand and business objectives in every angles.
- Presents the proposal and recommendations to working team and committee.
- Creates and coordinates with internal and external parties to produce communication and media asset.
- Acting as a project manager for the production process from pre- to post- production.
- Evaluates success of campaigns when completed.

Social media management
- Overall looking after social media content on ICONCRAFT own digital platforms including Facebook and Instagram to support business objective and merchandising plan.
- Working closely with digital agency to create and publish online content against content calendar.
- Develop media plan within the given budget to align with campaign objective and ensure it suits to target KPI.
- Understand digital stat and able to read digital performance in order to evaluate performance marketing campaign.
- Create ICONCRAFT in-store media planning to place in ICONSIAM and partnership placement.
- Co-working with production team to produce communication asset e.g., images, VDO shooting
- Able to manage overall project from pre- to post- production and communication.
- Coordinate with internal team to complete the job.