ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Data Analysis, English

ประเภทงาน:

งานประจำ

• Communication Strategy & Campaign Execution.
• Develop end-to-end Integrated Marketing Communication (IMC) campaigns across both online and offline channels.
• Design full-funnel campaign structures, including the Big Idea, Key Messages, Content Pillars, Channel Roles, and Customer Journeys.
• Study consumer insights, market trends, competitor movements, and target audience behavior to formulate strong, insight-driven communication concepts.
• Ensure strict adherence to Brand Guidelines, Tone of Voice, and overall brand perception across all touchpoints.
• Agency & Stakeholder Management.
• Act as the key contact point between internal business units and external agency/production partners.
• Draft clear, comprehensive briefs, oversee execution, and evaluate agency deliverables to ensure high-quality, cost-effective, and timely outputs.
• Conduct thorough language, translation, and cultural relevance reviews with local teams to eliminate risk of miscommunication.
• Performance Tracking & Optimization.
• Analyze campaign performance using key metrics (Engagement, Reach, Leads, Conversion, Sentiment, and Brand Perception).
• Derive actionable insights from data to continuously refine and optimize future campaigns.
• Manage material specifications and logistics for Point of Purchase (POPs) displays and promotional souvenir production.
• AI Integration & Productivity Enhancement.
• Utilize.
• Generative AI.
• to support idea generation, message crafting, campaign structuring, and content exploration.
• Apply AI tools to streamline data analysis (customer trends, competitor tracking, and campaign performance) and synthesize meeting notes/briefs from multiple stakeholders.
• Build, test, and refine effective prompts and AI-driven workflows to automate repetitive tasks and boost team productivity.
• Bachelor's degree in Communication Arts, Journalism, Mass Communication, Marketing, or a related field.
• Minimum.
• 2 years of professional experience.
• in Communication Strategy, MarCom, or Integrated Marketing Communications.
• Must have direct experience working in an Advertising/Creative Agency OR working on the client side managing agency partners.
• TOEIC score of 550+.
• (or equivalent English proficiency) with strong capabilities in drafting briefs, reviewing translations, and communicating effectively in professional English.
• Siam Kubota Benefits.
• Co-working space & fitness club.
• Flexible uniform & yearly allowance.
• Staff shuttle service.
• Wellness support.
• Scholarships (Master's & children).
• Full healthcare for you & your family.
• Provident fund (5-13%), bonuses & OT pay.
• Career growth, business skill competitions.
• Financial literacy & savings co-op.
• Healthy meals at just 15 THB.