About LINE MAN Wongnai LINE MAN Wongnai is Thailand's Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people. This role will holds end-to-end P&L ownership and drives high-level revenue growth across our advertising ecosystem. This role leads the long-term ad marketplace strategy, balancing macro supply and demand dynamics, setting monetization models, and steering cross-functional initiatives across data science, product, engineering, and commercial leadership. The ideal candidate will have strong strategic vision, deep technical proficiency in ad tech, and exceptional executive-level communication skills, with a proven track record of managing complex, large-scale marketplace dynamics.

What You'll Do:

P&L & Revenue Leadership: Hold end-to-end accountability for ad revenue targets, financial forecasting, and macro-level supply and demand optimization to maximize long-term monetization. Pricing Vision & Architecture: Design and optimize pricing models (e.g., dynamic pricing, bidding dynamics) and promotional frameworks to drive merchant adoption and marketplace competitiveness. Inventory & Placement Strategy: Define slot ratios, frequency caps, and ad load logic across the ecosystem to balance ad monetization with user experience. Advanced Macro-Diagnosis & Algorithm Logic: Direct teams in diagnosing metric fluctuations, defining core ranking mechanics (e.g., eCPM, fill rates), and ensuring algorithms reward high-quality inventory and maximize client ROAS. Executive Alignment: Sponsor key strategic marketplace initiatives and serve as the definitive voice for the Ad Marketplace during executive and C-level strategic reviews. Team Leadership & Development: Build and cultivate a high-performing analytical culture, directly mentoring team members, establishing operational workflows, and guiding career development. What You'll Need: Experience: 5+ years of experience in Ad Tech, E-commerce, or Marketplace Strategy, with significant experience in revenue management or ad marketplace optimization. Technical Acumen: Ability to understand Machine Learning, Personalization, Pricing and Ranking model architecture, data pipelines, and API integrations to converse effectively with Data Scientist Heads. Leadership: Strong influence and negotiation skills, capable of driving consensus among senior executives.

Education:

Bachelor's degree in Business, Engineering, Economics, Financial or related fields. MBA or Master's degree is preferred. Strategic & P&L Leadership: Proven ability to manage revenue goals, align marketplace mechanics with overarching business goals, and lead cross-functional execution. Analytical & Technical Foundation: Strong analytical baseline (Excel, SQL, Dashboarding tools) required for pressure-testing data-driven insights and evaluating complex monetization models. Executive Storytelling & Presentation: Exceptional ability to distill complex data into strategic narratives and deliver impactful executive-level presentations. People Management: Demonstrated experience in leading, mentoring, and developing analytical and business management talent. Problem-Solving: Ability to identify problems, generate solutions, and overcome obstacles.