ESSENTIAL FUNCTIONS
- Set budget and manage marketing expenses
- Responsible for overseeing and collaborating with external agencies to curate content for Big C E-commerce and social media channels. Duties include the collection, organization, and dissemination of content materials, including product information and promotional updates. This involves close coordination with agencies to ensure alignment with brand guidelines and marketing objectives.
- Direct the planning and execution of annual marketing campaigns in collaboration with the commercial team, aimed at enhancing brand awareness, increasing exposure, driving traffic, and boosting Gross Merchandise Value (GMV).
- Study and analyze market trends and competitors to develop new strategies and ensure that we are competitive in the industry
- Implement marketing promotional, online/offline activities
- Brainstorms new and creative growth strategies, media activities to approach/reach potential business targets.

POSITION QUALIFICATIONS

• Bachelor degree in Marketing or related field
• Experience in the field at least 3 years
• Good understanding of Thai or Chinese social media, E-commerce Platform (Eg Xiaohongshu, Douyin, Toutiao).
• Excellent communication skills in Chinese and English, both verbal & writing
• Computer literacy is required e.g. MS-office. Knowledge of illustrator, photoshop is a plus.
• Proactive and details oriented.
• Ability to interact and cooperate with internal and external parties.