Key Responsibilities:

Consumer Research and Brand Strategy Development

Understands and interprets research methodologies and results to ensure timely, accurate and impactful insight as the basis for decision-making across core research studies for NAB brands:

• Lead syndicated research studies, market data analysis and relevant competitor activities to highlight key trends as well as identifying both opportunities and challenges for NAB brands.
• Manage internal stakeholders to utilize data and deliver detailed understanding of consumer insight and bespoke analysis of trends with recommendation.
• Lead qualitative and quantitative research study and develop appropriate methodologies to answer business needs for NAB brands.
• Lead internal research to answer ad hoc insight requests from marketing team.
• Evaluate and interpret all information to find the key issues and suggest the possible actions to brand team including participate in key decision-making forums to achieve brand strategic direction.
• Build a marketing dashboard that visualizes key performance indicators and complete competitive analysis to maintain our competitive advantages.
• Monitor and track the overall market intelligence spend and responsible for contract and raising purchase orders.
• Effectively manages day-to-day complexity with research agency and identify strong research partners with ensuring best performance.

Trade Strategy Development

• Collate shopper insights and suggest improvements area with initiatives for trade marketing team to answer business needs.
• Lead price and promotion analysis based on market data and relevant competitor activities to identify both channel opportunities and challenges.
• Lead qualitative and quantitative research for shopper study with recommendation and category strategies.
• Use trends and analysis to support channel strategies including strengthening relationship with trade partners.

Qualification:

• Degree in marketing, economics, management or statistics
• Previous experience in consumer insight or shopper insight
• Previous experience in retail audit data (preferably Nielsen, or retailer-based analytics)
• Research management experience at a management level is preferred
• Previous experience in local and international research is preferred
• Excellent command of written and spoken English
• Solid consumer research knowledge (Nielsen Retail Audit expertise is preferred and an advantage)
• Consumer insight experience in FMCG environment
• Consumer insight experience in CLMV countries would be beneficial
• Experience in managing multiple projects
• Excellent Excel and PowerPoint presentation skills

Contact Information :-

Thai Drinks Co., Ltd.

90, Ratchadapisek Road, Huai Khwang. Huai Khwang, Bangkok.