Role & Responsibilities

• Develop and strengthen brand strategies with clear positioning to drive growth and competitiveness in the F&B market.
• Analyze consumer insights, dining behaviors, and market trends to shape impactful short- and long-term brand directions.
• Manage and differentiate the brand portfolio with strong value propositions and measurable business outcomes.
• Define and execute 360° brand strategies across Product, Price, Place, and Promotion aligned with business goals.
• Lead new menu development with R&D using consumer and store insights to ensure relevance, profitability, and brand alignment.
• Oversee pricing direction, cost analysis, financial viability, and ROI for menu items and marketing initiatives.
• Plan and manage annual Brand Calendars integrating sales targets, seasonal opportunities, and key marketing activities.
• Develop and execute integrated marketing campaigns across online/offline channels, including creative direction and key visuals.
• Collaborate closely with Operations and cross-functional teams to enhance customer experience and support business performance.
• Evaluate campaign results and brand performance, providing insights and strategic recommendations for continuous improvement.

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, Brand Management, Food Science, Hospitality Management, or any related field.

• Minimum 3 years of experience in Marketing, Brand Management, or F&B business—experience in Buffet, Grill, Shabu, or restaurant chains is highly preferred.

• Strong analytical thinking with the ability to interpret consumer insights, financial data, and market trends.
• Experience in menu development, pricing strategy, food cost analysis, or restaurant marketing campaigns is an advantage.
• Excellent communication, cross-functional coordination, and project management skills.
• Creative mindset, strategic thinking capability, and the ability to lead initiatives from concept to execution.
• Ability to work under pressure, manage multiple projects, and make data-driven decisions.
• Passion for the restaurant industry, food trends, and consumer behavior.

ติดต่อ

Khun Mallika (E-mail: [email protected])

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