Position Summary

1. Strengthen the product's competitiveness in the market by planning differentiation strategy based on the market, customer, competitor and technology analysis.
Define the functionalities of the products and create short-term and mid-term roadmaps for each product.
Identify new business areas through market, technology trend and product analysis.

Role and Responsibilities

• Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions for products.
• Analyze channel sell through and promotion results, outlet by outlet and implement improvement plans.
• Conduct and check competitive benchmarking, retail price comparison, competitor movement and feedback to Product Marketing and Sales Team.
• Analyze channel performance, shops performance and provide feedback to Product Marketing Managers and Sales Team.
• Identify and implement key KPI metrics for measurement of efficiency and resource allocation.
• Have a systematic retail outreach program to ensure high share of mind with store managers, floor salesmen and other influencers.
• Develop new channels to assist sales team to grow the business.
• Create synergy in Marketing data tracking, store capacity mapping, shops mapping and develop improvement plans.
• Ensuring alignment across the sales and marketing on field sales needs and marketing initiatives and budget management.
• Providing seasoned leadership in the translation and execution of the marketing strategy into impact programs.
• Co-work with Sales Managers and Retail Marketing Team on shelf share analysis, conduct shelf share audit and recommend improvement plans.
• The role needs to work closely with Product Marketing Managers, Retail Marketing Manager and Sales Teams in various channels.
• Coordinate and manage training and development of Channels and Retail marketing.
• Performs other duties as assigned by management /direct supervisor.

Skills and Qualifications

• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways.
• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions.
• Normally receives little instruction on day-to-day work and receives general instructions on new assignments.
• Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience.

#LI-TSE

#LI-Midsenior