Position Summary

1. Contribute to the strategic business decision making by deriving insight from the market and consumer data on the main issues of the brand, product and channel.
Contribute to mid-term and long-term business opportunity identification by understanding the consumer needs and trend from market and consumer data gathering.

Role and Responsibilities

Key responsibilities:

• Monitoring the marketing and sales activity with the productive performance in term of marketing budget spending.
• Provide statistical and analytical support and comprehend market trend, retail movements, technological changes, consumer demands, channel analysis and developments, market share analysis and specific research projects. Initiate the research project to deliver the result of the consumer insight and market trend as well as manage ad hoc market analysis as the requests.
• Work closely with product marketing (PM) for the overall project of market research in order to maintain the high quality of the research result as well as coordinate with research agencies on all research projects.
• Perform as the consultant to deliver the marketing insight by using the high ability to comprehend the research information either the qualitative or quantitative research to maximize the excellence results.
• Maximizes the efficiency and effectiveness of market research projects and analyses.
• Create and maintain Competitive Intelligence repositories and infrastructure Foresee market situation and propose new solution/ strategy to drive business performance in area of Competitive Intelligence.
• To be a champion in Competitive Intelligence knowledge sharing and network engagement across subsidiary, regional and headquarter.
• Manage and supervise agencies.
• Make use of market and customers insight data to develop Go-to-market strategic recommendations to CE and each BU.
• Ensure the launch product strategies are in-lined with market and channel strategies by using market and customers' data to validate.
  • Define annual projects and budget to ensure the short-mid-long term planning are fulfilled
  • Main PIC to interface with HQ/RHQ on all CE CMI's related subjects
  • Make use of primary, secondary data to draw business implication to BUs
• Performs other duties as assigned by management /direct supervisor.

Leadership Responsibilities

• Looking after all CE research and insight related projects / request from Management and Bus
• Collaborate with MX on research / related projects, knowledge sharing and best practice

Skills and Qualifications

Qualifications:

• Bachelor or Master's Degree in Economics, Statistics, Business or related fields.
• Minimum 7-10 years' prior experience in marketing research from competitive company either corporate, agency or consultancy business Experience in design, management and analysis of both quantitative & qualitative market research tracking methodology and good understanding of marketing.
• Experience in Competitive Intelligence function.
• Good teamwork, logical and strong analytical skills.
• High ability of presentation and project management skills.
• Ability to analyze and interpret large amount of information, will be a skill user and evaluator of market data, have customer facing skill and be strategic.
• Ability to build strong working relationships at all levels of organization both internal (Marketing, Sales, Finance etc.) as well as external parties (customer, vendor).
• Strong communication and interpersonal skills as well as detail-oriented.
• Excellent command of English and Thai both written and spoken.
• Very good computer literacy; Advanced Excel skills are essential.
• Excellent team leader skills, Coaching skill, presentation skill, negotiation skill with an entrepreneurial mind.

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