Job Purpose

Plan and execute product communications which includes leading and developing the product communication’s overall strategy, defining the product content, message, story-telling and collaborating with other functions in other to ensure that the company's vision and customer satisfaction goals are met. They play a lead role to perform product research/insight to deepen our understanding of a product's performance, market trends, and customer preference.

Key Responsibilities:

• Create and execute a wide range of product communication launches, message announcements, and product communication initiatives to support strategic objectives and growth targets.
• Develop product materials, including sale brochures, sale illustrations, policy contract, articles, blog posts, PR messaging and statement for product communication.
• Help identify opportunities to increase product relevance and trust among internal and external stakeholders through product communication; key product feature, key selling point, persona, address and product question or concern for product communication part in highly credible way.
• Work closely with other teams to drive initiative/business forward; product, distribution/training, customer, legal, compliance etc.
• Bring the customer’s perspective by executing product analysis and research activities to provide product insights and recommendation for product communication.
• Capture and interpret product data from a range of sources and communicate the finding to support team.
• Conduct meaningful research about product/consumer needs and market trends to guide product development and strategy.
• Interpret data and customer feedback to guide product actions.
• Provide support and advice to more junior team members.
• Manage and control budget.