· Support the VP/BU Head in defining business strategies, annual operating plans, and long-term objectives of the Business Unit.

· Oversee the execution of key functions, departments, or projects to ensure alignment with strategic goals.

· Manage P&L responsibility for assigned business segments, including revenue, cost control, and investment planning.

· Develop and implement marketing and sales strategies to expand market share and strengthen competitiveness.

· Lead, coach, and develop managers or team leaders to build strong leadership capabilities and foster a high-performance culture.

· Monitor and report business performance (KPI/OKR) to the VP, providing corrective action plans when necessary.

· Build and maintain strong relationships with key clients and business partners to generate new opportunities and ensure customer satisfaction.

· Drive innovation and process improvement initiatives to enhance operational efficiency and service quality.

· Collaborate with cross-functional teams and other business units to maximize synergy and corporate alignment.

· Ensure compliance with corporate policies, legal requirements, and industry standards, while actively managing risks within the business unit.

· Assist in developing business vision and strategy, and policy of the division.

· Develop marketing business and strategy plans for the division.

· Prepare annual sales target for the division and assign to each group of products.

· Study market information and competitive activities including searching for new business opportunities.

· Maintain good relationship with current and new suppliers on management/sales management level. Ensure that suppliers are provided with satisfactory business information and negotiate best possible terms and conditions.

· Visit major accounts in- order to maintain good relationship and solve serious business-related problems.

· Review operating expenses (Pay-in and Pay-out Vouchers) of each product section.

· Review products and skills training plans for all staff.

· Review customer credit limits and credit terms and the adjustments of credits within the limit of authority.

· Approve product prices and product discounts, sales orders, goods return, and important sales documents such as sales and marketing contracts.

· Review and analyze marketing and sales reports such as Sales Report, Collection Report, and Trading Report.

· Work with managers of each product section and develop consolidated sales report for Engineering division.

· Control and direct sales team to achieve sales volume and profit objective.

· Ensure that all operational procedures are adhered to and concluded in accordance with BJC system.

· Ensure that staff are motivated to perform this task optionally and there is a strong, best motivating discipline in the division.

· Perform other tasks that may be assigned by the Vice President.

Qualifications:

· Bachelor’s Degree in Engineering

· Minimum 10 years’ experience in engineering filed

· Strong leadership and interpersonal skills

· Strong planning and management skills

· Strong analytical and problem-solving skills

· Ability to use personal computer

· Strong knowledge of written and spoken English

· Agility and ability to quickly learn new products, technologies, and market trends to keep the business competitive.