Role:

• Act as a partner with TT team and TT Sales team to develop strategic Channel Plans and lead the implementation of strategy for channel sustainable growth
• Ensure successful execution and implementation of GTM, integrated programs (existing & new products of assigned products), inalignment with sales & marketing functions.
• Develop and control trade promotion budget via A&M TMK, and CCR TMK and D&A of AS&D.
• Explore new business opportunity and grow assigned products’ portfolio & category - representing customer marketing team, to lead and lead assigned projects, e.g. AS&D Conference, Wholesales JBP and wholesales conference
• Work collaborative with Shopper-insights manager to conduct bespoke research & leverage existing research to develop Channel-Strategy and SBP GTM plan for sub-channel of TT.

Accountabilities

• Annual Volume Objective
• Plan across all categories, by Channel
• Integrated trade marketing calendar
• Cost (TM&TM process)
• Continuous improve Distribution & VPO by sub-channel
• Lead Category-Management project
• Define & develop “Channel Strategy - by FORMAT, by Channel
• Work closely with Sales TT team, cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
• Developing business skills & taking lead on category initiatives, in order to grow category across segment
• Lead Assortment Review for SKUs’ Rationalization
• Lead Assortment Review for Regularly monitoring Pricing & Promotion compliance with defined strategy, and SOS/SOM Index
• Co-lead to work with Revenue Manager on Pack-Price Strategy and execute for every new pack-price launching

Qualification

• Bachelor or Master’s degree in related field
• 4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
• Leadership skills, Strong project mgt skills, able to lead and drive actions
• Strong analytical skills, turning insight into actions.
• Innovative thinking: able to lead team in new ways of thinking and Execution.
• Good relationship building and teamwork
• Good planning and managing performance of self
• Initiative and flexible
• Work well under pressure
• Good command in both Thai & English
• Computer literature in Microsoft Office
• Experienced in Channel development
• Strong in dealing with data-intelligence agency