Reporting to Assistant Director, KOL and e-Commerce, you will be responsible for

• Develop engaging scripts and content plans for livestream, blending product information with entertaining and interactive elements.
• Coordinate with the marketing team to align content with overall branding and promotional strategies.
• Collaborate with videographers, designers, and other creative professionals to produce high-quality content.
• Work closely with product teams to ensure accurate and up-to-date information for live presentations.
• Familiarity with live streaming platforms and technical equipment used in live commerce events.
• Leverage partnerships to enhance the overall appeal and credibility of content.
• Use data insights to optimize future content and improve engagement and conversion rates.

The ideal candidate should possess the following background

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in content creation.
• Experience in live commerce is a plus
• Strong communication and presentation skills.
• Creative mindset with the ability to think on your feet during live events.
• Familiarity with e-commerce platforms and digital marketing trends.
• Ability to work collaboratively in a fast-paced, dynamic environment.