Reporting to Assistant Director, KOL and E-Commerce - you will be responsible for

• Maximizing the performance of online advertising campaigns by developing and executing strategies that enhance campaign effectiveness and achieve business goals.
• Developing and implementing strategies to optimize the performance of online advertising campaigns.
• Monitoring and analyzing campaign performance metrics to identify opportunities for improvement.
• Researching and analyzing market trends, competitor strategies, and user behavior to inform optimization strategies.
• Regularly reviewing campaign performance metrics and adjusting campaigns accordingly.
• Collaborating with cross-functional teams, including design, product, and marketing, to ensure campaigns are properly implemented.
• Developing A/B and multivariate testing plans to optimize campaigns.
• Working with external vendors to explore and execute new advertising opportunities.
• Creating reports to track and communicate campaign performance to key stakeholders.
• Staying current with industry trends and best practices to ensure campaigns are optimized for success.
• Developing strategies to drive cost-efficiency and performance for campaigns.

The ideal candidate should possess the following background

• At least 3 years of experience in performance marketing, Ad optimization analytics, customer insights strategy
• Experience in e-Commerce platform, Retail, FMCG, Health & Beauty categories will be an advantage
• Strong analytical, project management, leadership and strategic thinking skills
• Expert domain of data analysis and data visualization tools
• Experience in Home Shopping or E-commerce will be an advantage
• Creative, self-motivated, high commitment and eager to learn
• Positive attitude, able to work independently and as a team