Role & Responsibility :

• Formulate and implement international commercial branding strategies based on strong market analysis, competitor’s analysis and internal portfolio analysis.
• Support business vision through driving strong brand preference via brand building activities and new product development.
• Optimizing brand communication and activation that results in increased sales, brand loyalty and improving market share and customer target.
• Work with Country Manager, International Marketing Activation team on the implementation of marketing activities.
• Managing marketing spending based on budget given.
• Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.
• Work closely with advertising and media agencies to ensure delivery of brand plans that are in line with budgets and brands’ positioning.
• Analyze the research findings and insights and turn them into actionable brand plans.
• Consistently monitor & analyze brand performance, distribution channels, market situation and competitors to achieve business objective and ensuring marketing budgets are met.

Job Specification :

• Fluent Chinese (HSK 5–6).
• Strategic thinker with strong market and consumer insight.
• A resilient, resourceful, and collaborative team player.
• Strong negotiation, planning, and leadership skills.
• Able to thrive in a complex and dynamic environment.
• Location: China: Be part of a team that shapes the future of our brands internationally!