T&T Consultant - Deloitte Digital (Salesforce Data Cloud Functional) - TH/MY/PH

• Platform Strategy & Solution Design: Lead the strategic design and configuration of Salesforce Data Cloud, translating complex business objectives into effective data strategies and solutions for comprehensive customer data unification.
• Business Needs Analysis: Collaborate extensively with business stakeholders (Marketing, Sales, IT, Customer Experience) to identify their data requirements, challenges, and goals, then translate these into clear functional specifications for data solutions.
• Data Model & Governance Design: Architect scalable and logical data structures within Salesforce Data Cloud, ensuring adherence to high data quality standards, robust security protocols, and compliance with regulations
• Audience Segmentation & Personalization Strategy: Develop and implement strategies for creating precise customer segments, audience activation, and delivering personalized customer journeys based on insights derived from Salesforce Data Cloud.
• Analytics & Reporting Frameworks: Define crucial performance indicators (KPIs) and design comprehensive reporting frameworks, utilizing various Business Intelligence (BI) tools to deliver actionable business intelligence.
• Stakeholder Engagement & Alignment: Serve as the key bridge between business and technical teams, fostering clear communication and ensuring alignment throughout the project lifecycle.'
• Solution Validation: Oversee User Acceptance Testing (UAT) to confirm that deployed solutions meet business needs and user expectations.
• Enablement & Knowledge Transfer: Develop and deliver training programs for business users on Salesforce Data Cloud functionalities, best practices, and data governance. Also, create thorough functional documentation
• Performance Monitoring & Optimization: Monitor the effectiveness of implemented solutions and recommend functional enhancements to maximize the strategic value derived from Salesforce Data Cloud.

• Develop diverse, high-performing people and teams through new and meaningful development opportunities.
• Collaborate effectively to build productive relationships and networks.
• Understand and lead the execution of key objectives and priorities for internal as well as external stakeholders.
• Align your team to key objectives as well as set clear priorities and direction.
• Make informed decisions that positively impact the sustainable financial performance and enhance the quality of outcomes.
• Influence stakeholders, teams, and individuals positively – leading by example and providing equal opportunities for our people to grow, develop and succeed.
• Lead with integrity and make a strong positive impact by energising others, valuing individual differences, recognising contributions, and inspiring self-belief.
• Deliver superior value and high-quality results to stakeholders while driving high performance from people across Deloitte.
• Apply their understanding of disruptive trends and competitor activity to recommend changes, in line with leading practices.

• 3+ years of functional consulting experience with Salesforce Data Cloud or a comparable customer data platform like Adobe Experience Platform, Tealium, Segment, or Treasure Data.
• Significant functional expertise across the broader Salesforce ecosystem (e.g., Sales Cloud, Marketing Cloud, Service Cloud).
• Proven ability to translate high-level business requirements into detailed functional designs and lead productive discovery sessions.
• Understanding of the functional capabilities of data integration platforms (e.g., those offered by Informatica, Boomi, Talend, or others in the industry) to guide data flow discussions.
• Strong grasp of customer segmentation methodologies, data activation strategies, and personalization use cases.
• Proficiency in various Business Intelligence (BI) and analytics tools from a reporting and dashboarding standpoint.
• Deep comprehension of customer segmentation principles, data privacy regulations and data governance best practices.
• Essential CDP Specific Skills: Customer Journey Mapping, Use Case Development, Data Quality Management, Consent Management, A/B Testing & Optimization.
• Travel & Hospitality experience preferred but not essential
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex concepts clearly to diverse audiences.
• Highly Preferred Salesforce Certifications:
  • Salesforce Data Cloud Consultant
  • Salesforce Marketing Cloud Consultant
  • Salesforce Administrator
  • Salesforce Sales Cloud Consultant
  • Salesforce Service Cloud Consultant