Accountability:

• Obtain media brief to execute and control media strategy, selection in order to achieve the agreed objective, ensure effectiveness and efficiency.
• Manage and engage external parties i.e. media agency or media partner to perform media selection and buying efficiency and optimization.
• Engage and cooperate internal parties i.e. Marcom, Owned media, In-House to synchronize IMC plan.
• Cooperate and follow up all media execution to ensure overall deliverables within budget allocation and on time.
• Follow up post buy media reports to engage marcom and others related for post campaign evaluation.
• Seek new or creative media opportunity to enhance or strengthen branding or campaign idea.
• Review or initiate media proposals to ensure all deliverables and media objectives.
• Ensure all media allocations to align with media business or strategic investment direction.
• Strategically plan and recommend in oversee the business unit which responsible.
• Minimise process to move team from daily operation to media creativity or innovative use of media.

Empowerment:

• Lead a paid media direction and process of business unit which responsible.
• Making decision on media budget allocation and media selection within the agreed scope of the project engaged with key stakeholders i.e. marcom and related parties.
• Supervise team/agency to optimize all media buying and execution to ensure efficiency and deliverable in time.

• year experience in media planning or media specialist, preferably in digital.
• Possess the strategic thinking, analysis with the ability to communicate.
• Able to handle multi-tasks/projects, work under pressure and meeting time line.
• Demonstrated problem-solving and analytical capabilities, with the ability to develop creative solutions for challenging, undefined problems.
• Good attitude on dynamic changes and learning in online media landscape, platforms, formats and technologies. Including fragments of online media ecosystem.
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• Bachelor or Master Degree in Mass Communication or in a related field
• In-trend with online marketing and new social media site/platforms.
• Ability to effectively work and drive cross-functional projects with multiple stakeholders in horizontal and vertical.
• Digital media data analytical and tools to cope with dynamic results in the market on time for optimisation.