This role is based in Thailand is responsible for supporting the cross regional Disney+ Hotstar Lifecycle and Retention South East Asia team.
The Walt Disney Company's Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney's international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.
This role is part of the Retention & Lifecycle team and is responsible to lend support and advice for driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+ Hotstar.
This role will support the Lifecycle and Retention team.
Responsibilities :

• Collaborate with internal and external stakeholders to develop marketing campaigns across direct comms channels including email, push and in app
• Collaborating with the planning and development of a marketing calendar for direct comms
• Advising on audience segments to target and audience segmentation
• Working with creative teams to get assets for campaigns
• Providing advice and guidance to create copy for campaigns across channels
• System set up of campaigns
• Coordinating and providing advice for quality testing campaigns and issuing these
• Analysing and presenting performance of campaigns
• Advising a test and learn plan
• Providing advice and guidance to optimise campaigns to drive the best ROI
• Collaborating with the Lifecycle team in identifying opportunities to drive business metrics
• Collaborating with the Lifecycle team in the roll out of new features or services
• Providing advice and guidance to champion new customer engagement and retention techniques / approaches

Basic Qualifications :

• Bachelor's Degree in the relevant field
• Experienced in CRM marketing preferably in an online subscription business (e.g. gaming, telecommunications, entertainment or other relevant industry)
• Experience developing campaigns using CRM tools, e.g. Braze, Salesforce (or equivalent)
• Familiar with CRM (marketing) across multiple touchpoints (email, SMS, in-app push notifications)
• Experienced in working on HTML email development
• Experienced working across digital channels including apps and website
• Hands on experience in developing campaigns from strategy through to execution and experimentation techniques
• Experience in campaign creation and project management of the delivery
• Experience delivering multiple campaigns across different channels
• Experience in campaign analysis and reporting
• Results-focused with experience in test and learn at a customer and campaign level
• Good organisational skills and ability to prioritise workload to meet competing deadlines
• Good communication and presentation skills
• Strong analytical and numerical skills
• Meticulous and commitment to accuracy
• Professional proficiency in English and Thai