Role PurposeThe Admissions, Enrolment and Partnerships Manager is responsible for driving student recruitment and enrolment growth at UWC Thailand.

The role leads the admissions and enrolment function and takes ownership of the full recruitment pipeline, from initial enquiry through to confirmed enrolment. The postholder is responsible for generating and converting leads, actively managing prospective families, developing productive recruitment partnerships and ensuring the school meets its enrolment targets.

This is a results-driven role requiring strong sales ability, proactive follow-up, accurate pipeline management and clear accountability for admissions performance.

Key Responsibilities

Student Recruitment and Enrolment Growth

• Drive student recruitment and enrolment growth in line with the school's annual targets.

• Take ownership of the admissions pipeline from enquiry through to confirmed enrolment.

• Convert enquiries into applications, offers, acceptances and enrolled students through consistent and proactive follow-up.

• Ensure every prospective family has a clear next step and is actively progressed through the admissions process.

• Identify high-potential leads, stalled applications, conversion risks and opportunities requiring immediate action.

• Confidently present the value of UWC Thailand, including its educational programme, IB Continuum, boarding provision, student outcomes, community and mission.

• Understand each family's needs, priorities, concerns and decision-making factors, and respond with relevant and persuasive information.

• Address barriers to enrolment, including timing, programme fit, documentation, assessments, fees, deposits and start dates.

• Maintain regular contact with families until they enrol, decline, defer or formally withdraw their interest.

• Record and report the reasons families do not progress, decline an offer or choose another school.

Pipeline Management and Performance

• Maintain an accurate and up-to-date admissions pipeline in OpenApply.

• Monitor enquiry volumes, applications, offers, acceptances, deposits and confirmed enrolments.

• Track conversion rates at each stage of the admissions funnel.

• Provide accurate enrolment forecasts and weekly performance updates.

• Report on recruitment activity, pipeline movement, priority leads, conversion risks and expected enrolments.

• Take corrective action when recruitment activity or conversion performance is below target.

• Ensure all family interactions, follow-up activity, documents, notes and statuses are accurately recorded.

• Use admissions data to identify trends, gaps and opportunities for enrolment growth.

• Maintain strong knowledge of OpenApply and ensure the admissions team uses the system consistently and accurately.

• Regularly review admissions data, systems and working practices, identifying barriers, delays and opportunities to improve efficiency, family experience and conversion.

Lead Generation, Partnerships and Outreach

• Actively identify and develop new sources of prospective families.

• Build and maintain productive relationships with education agents, relocation companies, corporate partners, community organisations and referral partners.

• Manage existing agents and partners, ensuring leads are followed up promptly and performance is tracked.

• Identify opportunities for school visits, education fairs, roadshows, community events and corporate outreach.

• Lead admissions open days, information sessions, school tours, New Family Orientation and other recruitment and family engagement events.

• Ensure leads generated through events, campaigns, agents and partnerships are followed up and converted.

• Work with current families, parent ambassadors and alumni to generate referrals, testimonials and introductions.

• Develop relationships within Phuket and priority recruitment markets that support student acquisition.

• Evaluate the effectiveness of recruitment events, partnerships and lead sources, and recommend where the school should focus its resources.

Admissions Management

• Lead and manage the admissions team, setting clear expectations for sales activity, family follow-up, data accuracy and performance.

• Ensure enquiries are answered promptly and professionally, with email enquiries responded to within 24 hours.

• Oversee school tours, applications, assessments, interviews, offers, deposits and enrolment completion.

• Coordinate admissions assessments and decisions with academic, boarding and student support teams.

• Own re-enrolment and withdrawal activity, working with relevant teams to identify retention risks, follow up with families and support accurate enrolment forecasting.

• Pre-screen applications for mission alignment, programme fit, English language readiness and the student's ability to thrive at UWC Thailand, coordinating assessments and admissions decisions with relevant teams.

• Work closely with Finance to support timely completion of deposits, fees, outstanding payments, documentation and other requirements that may affect a student's confirmed place, start date or continued enrolment.

• Ensure confirmed start dates and new student information are communicated accurately to relevant departments, and provide families with general visa guidance or refer them to the appropriate specialist support where required.

• Maintain appropriate front office and admissions coverage throughout the school year and holiday periods.

• Escalate significant risks, delays, family concerns or barriers to enrolment with recommended solutions.

• Work closely with Marketing and Communications to ensure campaigns, events, materials and messages support recruitment priorities.

• Collaborate with academic leadership, boarding, finance and operations to support enrolment growth and retention.

• Undertake other reasonable duties assigned by the Head of Student Acquisition & Retention.

Performance Measures

Performance will be assessed against agreed objectives, including:

• Achievement of student recruitment and enrolment targets.

• Enquiry-to-application conversion.

• Application-to-offer conversion.

• Offer-to-enrolment conversion.

• Speed and consistency of family follow-up.

• Accuracy of admissions data and enrolment forecasts.

• Number and quality of leads generated through agents, partnerships, events, referrals and outreach.

• Effectiveness of admissions events and recruitment activities.

• Management of stalled applications and lost opportunities.

• Performance and accountability of the admissions team.

Qualifications and Experience

• Relevant degree or equivalent professional experience.

• Proven experience in admissions, student recruitment, sales, business development or another target-driven role.

• Experience within an international school or education environment is strongly preferred.

• Demonstrated success in converting enquiries or leads into confirmed customers, students or clients.

• Experience managing a sales, admissions or recruitment pipeline.

• Experience building relationships with agents, partners, families or community networks.

• Strong working knowledge of CRM or admissions management systems; OpenApply experience is preferred.

• Experience producing reports, forecasts and performance updates.

• Experience leading or supervising a team.