About the role
Are you an ambitious and driven Trade Marketing Executive keen to join a dynamic FMCG company? Uni-Charm (Thailand) Co., Ltd. is seeking a talented individual to join our growing team in Bangkok. In this full-time, office-based role, you will play a crucial part in executing impactful trade marketing campaigns to drive sales growth and brand awareness for our leading consumer products across Thailand.

Key Responsibilities:

• Lead the development of annual category, channel plan covering assortment, merchandising, pricing, promotion and trade spend framework to achieve business objectives and align across all channels (offline & online) for the assigned category.
• Develop deep understanding of current market situation and trend to identify business opportunity in term of channel and leverage insights to turn them into actionable plan
• Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs. Be a partner with marketing to jointly agree on the marketing plan - Initiate pack price solution to drive business performance. (Utilize POS data, Monthly report)
• Ensure up-to-date category, channel & customer analysis and work closely with the Marketing team to conduct monthly meetings shared to the team.
• Work closely with the sales team to provide shopper insight to support NPD launching including merchandising etc.

Qualification:

• 1-3 years' experience in a trade marketing or sales support role, ideally within the FMCG industry
• Strong understanding of retail dynamics, trade marketing principles, and in-store activation best practices
• Excellent communication and interpersonal skills to engage with both internal and external stakeholders
• Analytical mindset with the ability to interpret sales data and campaign performance
• Proficient in MS Office suite, with experience using CRM and project management tools
• Fluency in both Thai and English languages