Responsibilities

About the Team The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change. Responsibilities: - Drive measurement adoption and grow SEA with primary focus in Thailand, in terms of core measurement service through aligned priorities with senior leadership teams - Identify measurement agenda opportunities and provide consultative measurement support to both internal and external stakeholders - Partner primarily with clients and agencies to provide good measurement that can lead to a better understanding of their campaign performance on the platform - Manage client and agency feedback to ensure their voice is reflected in our product and partnership teams - Partner with leadership team to provide regular Measurement product feedback to our global product and measurement peers - Implement 1st or 3rd party measurement solutions with a learning agenda for prioritiy accounts from different verticals - Partner with sales and product strategy to up-level internal sales teams on measurement knowledge

Qualifications

Minimum Qualifications: - At least 5 years of hands-on experience in measurement suppliers/platforms, digital marketing/advertising agencies, large marketing-related organizations, consultancy firms, global research firms, or complex marketing data-driven organizations - Proven ability at communicating complex data insights and translating data-driven findings into actionable recommendations to senior stakeholders, in a clear and impactful manner - Possesses strong interpersonal skills and senior stakeholder management skills, adept at building consensus and driving alignment among stakeholders with varying perspectives - Possesses a strong sense of accountability, good at cross-team communication and collaboration - Self-motivated and a quick learner Preferred Qualifications: - Excellent Numerical, Analytical, Critical, & Strategic thinking skills - Detect and solve problems through the use of quantitative & qualitative data - Working knowledge of advanced measurement solutions is preferred - Expertise and experience with holistic measurement solutions including multi-cell testing, experimentation, incrementality testing, attribution, causal and inference analysis - Successful examples where past measurement contributions led to behavior change - Experience with advertising agencies or complex marketing data-driven organizations preferred

Job Information