At NIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.

The Qualitative Director & Client Business Partner will lead the Business Development for Qualitative opportunities on targeted accounts and the Consumer Insights (Qualitative) projects being brought into the business. The successful candidate will proactively generate positive engagement and meaningful dialogues regularly with senior decision makers in the identified prospective clients by understanding their business needs, maintaining a trusted relationship and propose solutions to answer those needs.

• Responsible for an annual revenue target to be executed / developed through new business in the year.
• Work together with Vertical Leaders / Customer Success Teams and independently identifying and addressing client’s business issue or project brief, with the support from the technical teams proposing the right & relevant solution. This includes developing & presenting the proposed solution to clients.
• Further foster strategic clients’ relationship with detailed account plans to cross sell or introduce new services, with the aim to provide impactful solutions to clients’ business issues and how we grow the key prospective clients strategically and structurally.
• Lead/participate in the contract negotiation process to ensure “win/win”
• Provide ideas and thoughtful insights into new ideas and initiatives for clients, showing competency in Thought Leadership
• Accountability for the relevant KPIs; continuous monitoring of actual versus budgeted performance
• Review and finalised draft designs (ie proposals, tools, analytic plans, reports, workshops)
• Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients through insightful and actionable recommendations
• Develop and deliver workshops, thought leadership and other client facing deliverables as appropriate
• Team resource management leading to on time delivery & meeting quality expectations
• Strong collaboration with Vertical Leaders / Customer Success and the existing Qual Team
• Drive company initiatives and reinforce key messages
• Effectively manage NIQ business processes relative to revenue and expense management
• Full compliance with our costing, leads, pipeline and revenue systems in timely manner

• Bachelor Degree is required
• 12+ years of proven research experience in Qualitative Research across diverse categories such as FMCG, Telecoms, Finance
• Expert knowledge of qualitative research techniques and methodologies (including but not limiting to focus groups, in-depth interviews, ethnography, and observations).
• Able to articulate valuable insights into powerful and impactful reports
• An attitude of the doer and passionate about making a difference
• Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization.
• Proficient in Microsoft Excel & PowerPoint, familiar with Sales Loft, PBI, Salesforce alike
• Ability to draw insights and good story telling skills
• Excellent written & verbal communication skills
• Fluent in English and Thai

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View&trade. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion