Job Responsibilities

【Core Duties】

Consumer Content Planning

Take the lead in industry research in the fields of beauty, home appliances, digital products, personal care and fast-moving consumer goods. Combine users' behavioral preferences and brand marketing demands to determine topic selection and content planning.

Coordinate the Standard Operating Procedure (SOP) from topic selection and planning to implementation and operation.

APP (Website) Operation Planning: Be responsible for core operation indicators such as conversion rate, user retention rate and Daily Active Users (DAU)

Build a testing system, and continuously improve the conversion efficiency from content to transaction through data analysis.

Design a conversion funnel model from public domain traffic acquisition (social media/SEO/advertisement) to private domain user precipitation, and optimize the registration conversion path.

Build precise content to improve DAU and user Lifetime Value (LTV).

【Team Management】

Be responsible for the management of the content operation team, including goal decomposition, performance assessment and professional ability cultivation.

Establish a cross-departmental collaboration mechanism with the Chinese operation support team to promote the efficient integration of resources from all parties.

Job Requirements:

Language Proficiency: Be able to communicate fluently in both Thai and or English).

Be familiar with online shopping, and be good at conducting research, selecting and comparing products.

Copywriting Ability: Have more than 3 years of content operation experience.

Social Media Operation Experience: Be familiar with Thai social media, and those with relevant experience will be preferred.

Communication and Coordination Ability: Have excellent communication and coordination skills, and be able to cooperate efficiently with internal teams.

 E-commerce experience is preferred. It would be even better if the candidate comes from e-commerce companies such as Lazada, Shopee, Shine, etc.

 In the later stage, the candidate will lead a team of 3 - 5 people. Preference for the candidate has team - leading experience.

The candidate should have good copywriting skills.

Innovative Thinking and Sense of Responsibility: Possess innovative thinking and a strong sense of responsibility, and be able to respond flexibly in a rapidly changing market environment.