Develop and execute comprehensive performance marketing strategies to acquire leads through online and offline channels. Manage and optimize digital campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI. Utilize SEO/SEM, email marketing, social media, and other online tactics to generate leads and drive conversions. Oversee traditional marketing channels such as print, outdoor, and events to enhance brand visibility and attract potential students. Act as the primary point of contact for the marketing agenc ies, overseeing project timelines, deliverables, and budgets to ensure alignment with goals and objectives . Analize campaign performance data and metrics to provide actionable insights and recommendations for continuous improvement. Collaborate with internal teams including admissions, content, and design to ensure marketing initiatives align with enrolment goals. Lead a team of marketing professionals, providing guidance, mentorship, and performance feedback. Stay updated with industry trends and best practices in performance marketing and education sector marketing.