Job Summary & Purpose

This position is in charge of creating and conducting the marketing plan for the stores which puts the main purpose as gaining the brand awareness and motivate customers for the store visit. In achieving so, the management of the subordinating staffs to further conduct effective branding is another responsibility at priority.

Principal Accountabilities

Utilization of promotion and advertisement budget efficiently and create the maximum level of store brand awareness to the potential customers.

Job Scope

Marketing:
-Plan the company’s annual marketing plan including the media channel and messages
-Monitor and measure the increase in store awareness and traffic
-Coordinate with suppliers for the campaigns and communication plans
-Utilization of mascot (coordinate with relevant parties)

In-Store-Visual-Merchandising:
-Plan and create all in-store visual merchandising such as POP and category boards
-Coordinate with suppliers for all the contents and graphics to ensure all communication materials in the store are appropriate
-Coordinate with Stores on key visual merchandising efforts

Qualifications Required

Experience:
-Worked in retail industry at least five years
-Worked as Marketing (such as Ads, CRM, Event, etc) for at least three years