Brand Strategy & Growth: Spearhead efforts to drive substantial growth in brand awareness, engagement, and market share while serving as the guardian of brand identity and values. Strategic Operations: Develop comprehensive strategies spanning marketing, product development, and customer engagement. Collaborate with merchandising teams on product assortment and inventory alignment with brand objectives. Digital & Marketing Leadership: Lead digital marketing initiatives, including online advertising, social media, email marketing, and SEO/SEM plus oversee PR and promotional activities to maximize brand exposure. Team Management: Lead marketing professionals, mentor staff, and foster high-performance collaboration focused on growth targets. Market Intelligence: Monitor industry trends, competitor activity, and consumer insights to position the brand competitively. Analytics & Accountability: Establish and track KPIs to assess brand health and make data-driven strategic adjustments.

Qualifications

Required: Bachelor's degree in Marketing, Business, or related field (Master's preferred). Minimum 5 years brand management or marketing experience with proven growth track record. Strong design, layout, and conceptual skills across print, interactive, and broadcast media. Strategic thinking and problem-solving capabilities with marketing software and analytics proficiency. Excellent communication, presentation, and project management skills. Thai nationality preferred; fluency in Thai (reading, writing, speaking) required.