Responsibilities

• Manage and implement online & social media marketing campaigns through different platforms such as Facebook, IG, Twitter, Social Influencers, Website, Google Advertisement, etc.

• Investigate creative, innovative approaches to strategically reach the target customers

• Develop engaging online content including videos, images, content captions; monitor and analyze content success

• Track and analyze performance of both paid/organic media and making improvements for media optimization

• Partner with advertising and media specialists to increase marketing results

• Cultivate and manage bloggers and brand influencers to create collaborations that will elevate our brand

• Collecting and evaluating customer feedback data

• Manage and analyze campaign reports

• Collaborate with internal team (marketing, designers) and external team (media/production agencies) to manage digital marketing campaigns to deliver effective results

• Responsibility for planning media campaign budget

• Keep abreast of new social media trends, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

• Other related duties as assigned

Qualifications

• Bachelor's Degree of higher preferably in Marketing, or Business Administration or related field

• 2+ years' experience in digital marketing and advertising and social media in Food Retail Business or FMCG

• Excellent grasp of social media and website metrics and best practices.

• Solid understanding of online/social media platforms (Facebook, IG, Twitter, Social Influencers, Website, etc.)

• Good understanding of purchasing advertisement on Facebook and Google (and skills in planning and using advertisement against budget)

• Ability to manage and optimize the use of campaign budget

• Strong interpersonal, communication and problem-solving skills

• Strong project management skills

• Strong Written and Verbal Communication Skills, Editing

• Up-to-date with the latest trends and best practices in online marketing and measurement