Role and Responsibilities

• Identify, analyze opportunities, and turn them into initiatives strategies to create awareness and communicate toward customers, stakeholders, and the public with the right positioning/branding image
• Empathize with both customers and stakeholders in order to get yourself into their shoes and outline a campaign/marketing project strategy
• Manage projects /initiatives from end to end: crafting strategy, campaign development, launching, monitoring, and concluding the results, ensuring progress, alignment of the strategy/ message/brand consistency throughout the entire process and channels
• Integrate insights & foresight into solid proposition and strategy; Assessment of customer strategies, campaigns, initiatives, and new project launch
• Work closely with relevant internal team and related parties to execute marketing initiatives e.g. develop communication materials, review and seek approval, etc.
• Monitor the branding aspect of the company holistically including development and deployment of brand strategy, define customer/stakeholder profile, set up a brand proposition as well as branding consistency in every communication channels
• Stay up to date with the latest marketing trends, business trends, technology, and innovation to create related content