·         Plan and develop digital media strategies, media touch-point planning, as well as media cost and effectiveness analysis via all integrated online, social network, mobile, digital PR and other interactive channels.

·         Analyze and evaluate performance data and recommend appropriate actions based on conclusions.

·         Administrate campaign implementation to ensure the budget is in line with hitting campaign success metrics.

·         Monitor ad delivery and recommend campaign optimization options to ensure successful campaign delivery.

·         Collate statistical reports and compile online data.

·         Project coordination among clients, internal, and media suppliers

·         Keep up-to-date knowledge of best practices, strategies and offerings within the performance and programmatic space