หน้าที่และความรับผิดชอบ

• Strategic Brand Leadership

• Develop and execute integrated marketing strategies that drive brand awareness, customer engagement, occupancy, and footfall across multiple properties.

• Define compelling customer value propositions (CVP), brand positioning, identity, and go-to-market strategies for both new developments and existing assets.

• Translate long-term brand strategy into measurable marketing plans with clear KPIs and customer experience outcomes.

• Monitor campaign performance and optimize marketing effectiveness through data-driven insights.

• Strategic Partnerships & Commercial Growth

• Identify, negotiate, and secure strategic partnerships, sponsorships, and commercial collaborations that generate incremental revenue.

• Build strong relationships with brand owners, tenants, sponsors, agencies, and key external stakeholders.

• Develop integrated B2B marketing initiatives and partnership programs supporting both pre-opening and operational phases.

• Collaborate closely with internal business units to maximize commercial opportunities across the portfolio.

• Marketing Leadership

• Lead, coach, and develop a high-performing marketing team while fostering a collaborative and results-oriented culture.

• Drive cross-functional collaboration across leasing, operations, development, retail, hospitality, and project teams.

• Manage multiple high-priority initiatives simultaneously while maintaining execution excellence under tight timelines.

คุณสมบัติ

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 10+ years of progressive experience in brand strategy, integrated marketing, or commercial marketing leadership.

• Experience within retail, real estate, hospitality, mixed-use developments, lifestyle destinations, or experiential businesses.

• Demonstrated success in developing brand strategy and delivering measurable commercial results.

• Proven experience building and closing strategic partnerships, sponsorships, and commercial collaborations.

• Strong stakeholder management skills with the ability to influence senior executives and external partners.

• Experience in event management, experiential marketing, or live entertainment is highly preferred.

• International or regional exposure with a strong understanding of global marketing trends and brand partnerships is an advantage.

• Excellent leadership, communication, and project management capabilities.

• Fluent English communication skills.