Franchise Development Department Manager (BEARHOUSE)

Bangkok, Bangkok, Thailand

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Franchise Development Department Manager (BEARHOUSE)

รายละเอียดตำแหน่ง Franchise Development Department Manager (BEARHOUSE)

Key Responsibilities:

1.Franchise System Setup

Develop the franchise model including package structure, fee model, unit economics, SOP frameworks, and training systems. Support the launch of the first franchise outlet as a pilot.

2.Franchise Sales & Expansion

Create and execute franchise sales strategies, generate partner pipelines, lead presentations and negotiations, and secure franchise and multi-unit partners in Thailand and SEA.

3.Regional Market Development

Conduct market analysis for Malaysia, Indonesia, and the Philippines; recommend entry strategies, territory planning, and expansion roadmaps.

4.Partner Relationship Management

Serve as the main contact for franchise partners during pre-opening and early operations, supporting business planning and performance improvement.

5.Operational & Brand Compliance

Ensure franchisees adhere to brand, product quality, and store operation standards in coordination with Operations and QA teams.

6.Performance Monitoring

Track franchise KPIs (sales, profitability, efficiency) and implement improvement plans for underperforming stores.

7.Commercial & Contract Support

Work with Legal and Finance to structure franchise agreements, territory rights, and commercial terms.

Qualifications

Thai nationality only

Bachelors degree in Business, Management, Marketing, or related field

5+ years in franchise development, business development, or multi-unit retail/F&B expansion

Experience setting up or scaling franchise systems preferred

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