Job Description

• Plan and implement new product launches via planograms, in-store visibility drive and timely roll-out in the trade
• Coordinate the new product launch plan with across functional teams (e.g. marketing, Supply Chain, Headquarter)
• Execute timely listing in of new products according to planned conversion and phasing strategy in key account channel
• Develop and implement trade promotion plan to drive brand awareness, product visibility, sales growth within designated retail channels
• Develop and implement trade marketing plans and promotional campaigns to drive brand awareness, product visibility, and sales growth within designated retail channels
• Maximize in-store brand visibility, distribution, merchandising, and planogram optimization
• Review business, budget and inventory performance on a weekly basis and drive short to medium term actions for growth opportunity
• Build and maintain strong customer relationships with key retail partners and negotiate agreements for promotional placements, shelf space, and in-store visibility
• Responsible for assigned channel P&L, manage trade spend, evaluate promotion performance and effectiveness and ROI
• Monitor and evaluate the effectiveness of trade promotions and in-store promotions and identify opportunities for upselling, cross-selling, and expansion with aim at maximizing sales for assigned accounts to achieve sales target
• Monitor the marketing strategies and market dynamics of competitors, adjust our strategies in a timely manner, and ensure the company's competitive advantage
• Work closely with logistics team to ensure availability of stocks according to promotion plan
• Work closely with in-house designers to design marketing collateral to attract the customers as well as uplift visibility
• Perform ad-hoc duties as assigned

Qualifications

• Bachelor's degree in business administration, marketing, or a related field
• Verbal Communication in Korean language is required
• At least 3 year experiences in sales, key account management, or trade marketing with FMCG or cosmetics industry
• Possess experience working with modern trade, convenient store is an advantage
• Female candidate is preferred
• Proven ability in multi-tasking, prioritizing workload, high attention to detail
• Ambitious, assertiveness, self-motivated and result oriented with strong interpersonal and negotiation skills
• Excellent command of both verbal and written English
• Able to work under pressure and handle tight schedule independently