Major Responsibilities

1. Demand Sensing & Forecast Management

-Develop daily, weekly, and monthly demand forecasts by SKU and channel.

• Monitor sales performance and forecast deviations.
• Analyze demand drivers and improve forecast assumptions.
• Maintain rolling forecasts and demand planning models.
• Measure and improve Forecast Accuracy and Forecast Bias.

2. Viral Trend & Market Intelligence Monitoring

• - Monitor viral trends across TikTok Shop, Shopee, Lazada, Facebook, and other channels.
• Track consumer sentiment, search trends, and social signals.
• Identify demand risks and opportunities before sales spikes occur.
• Provide early warning alerts for potential demand surges or declines.
• Support commercial teams with market intelligence insights.

3. Affiliate & Commercial Analytics

• - Track affiliate and influencer performance by campaign.
• Analyze sales contribution and ROI of key affiliates.
• Estimate demand impact from planned affiliate activations.
• Evaluate effectiveness of affiliate and social commerce programs.
• Recommend forecast adjustments based on affiliate activities.

4. Promotion & Campaign Forecasting

• - Develop uplift assumptions for campaigns and promotions.
• Forecast demand for mega campaigns, flash sales, and TikTok Live events.
• Evaluate campaign forecast accuracy and lessons learned.
• Work closely with Marketing and Commercial teams on demand planning.
• Ensure demand readiness for key business events.

5. New Product Launch Forecasting

• - Develop launch forecasts using market benchmarks and historical analogs.
• Incorporate distribution, pricing, media investment, and affiliate plans.
• Track post-launch performance and refine assumptions.
• Monitor product adoption and repeat purchase trends.
• Support successful product launches with data-driven insights.

6. Demand Risk & Opportunity Management

• - Identify forecast risks, stock-out risks, and upside opportunities.
• Recommend mitigation actions to Supply Chain and Commercial teams.
• Quantify business impact from forecast changes.
• Balance growth opportunities with supply capabilities.
• Escalate critical demand changes in a timely manner.

7. Demand Review & S&OP Support

• Lead weekly demand review meetings.
• Present demand trends, forecast performance, and key assumptions.
• Provide recommendations for inventory and supply planning.
• Support monthly S&OP process.
• Drive action closure and forecast governance.

Qualifications

• Bachelor's Degree 0r Master's Degree (MBA or Analytics) is an advantage
  Major Supply Chain Management, Logistics, Business Administration, Economics, Statistics, Industrial Engineering, Marketing Analytics, or related field

• 3-5 years of experience in Demand Planning, Demand Sensing, Sales Forecasting, Commercial Analytics, Business Analytics, or S&OP
• Experience in FMCG, Personal Care, Health & Beauty, Consumer Goods, Retail, E-commerce, or Omnichannel businesses
• Proven experience managing promotional forecast planning and demand forecasting
• Experience supporting TikTok Shop, Shopee, Lazada, Website, Modern Trade, and Distributor channels
• Exposure to affiliate marketing and influencer-driven demand patterns
• Experience in New Product Launch forecasting
• Experience participating in S&OP processes

• Experience working in a high-growth or startup environment Preferred Knowledge
  - TikTok Shop ecosystem
  - Affiliate marketing models
  - Viral trend detection tools
  - Social listening platforms
  - Consumer behavior analytics