Position: Senior Manager - Livestream & Content Operations

Company: Makro (CP AXTRA)

Department: Digital Commerce / Marketing

Location: Headquarter, Bangkok, Thailand

Employment Type: Full-time

About the Role

Makro is looking for an experienced Senior Manager - Livestream & Content Operations to lead the planning, execution, and optimization of livestream commerce and content initiatives across our digital and social platforms. The ideal candidate has hands-on experience running large-scale livestream events and a strong operational mindset for driving engagement, conversion, and brand growth.

Key Responsibilities

• Plan, produce, and execute end-to-end livestream campaigns from pre-production to post-event analysis.

• Lead large-scale livestream events, coordinating hosts, influencers, production teams, and internal stakeholders to ensure smooth execution.

• Develop content calendars and creative concepts that align with Makro's brand positioning and commercial goals.

• Own the end-to-end operations of livestream and content projects, including scheduling, budgeting, vendor coordination, and on-site/virtual event management.

• Monitor livestream performance metrics (viewership, engagement, GMV, conversion rate) and provide actionable insights to optimize future sessions.

• Collaborate with marketing, merchandising, and category teams to align livestream content with promotions and product launches.

• Manage relationships with livestream hosts, KOLs/KOCs, and platform partners to expand reach and improve content quality.

• Stay up to date with livestream commerce trends, platform algorithm changes, and competitor activities to continuously improve strategy.

• Prepare regular performance reports and present recommendations to management.

• 7+ years of relevant experience in livestream commerce, content operations, digital marketing, or e-commerce operations.

• Proven track record of planning and executing large-scale livestream events (high concurrent viewership, multi-stakeholder coordination, or high-GMV sessions).

• Strong understanding of livestream platforms (TikTok Shop, Shopee Live, Lazada Live, etc.) and content/social media operations.

• Solid project management skills with the ability to manage multiple livestream/content projects simultaneously under tight timelines.

• Data-driven mindset with experience analyzing livestream KPIs and translating data into actionable improvements.

• Excellent coordination and communication skills to work cross-functionally with marketing, merchandising, and external partners (hosts, agencies, KOLs).

• Creative sensibility for content storytelling, combined with strong operational execution.

• Good command of English

• Bachelor's degree in Marketing, Communications, Business, or a related field.