Key Responsibility:

• Understand the User – Partner with product owners, researchers, and data analysts to uncover user needs, pain points, and motivations through interviews, analytics, and usability testing.
• Design with Purpose – Create user flows, wireframes, prototypes, and high-fidelity UI designs that balance user experience, aesthetics, and business impact.
• Data-Driven Decisions – Leverage user research, usability tests, and analytics to validate design decisions and iterate for improvement.
• Collaborate Across Teams – Work hand-in-hand with developers, UX writers, and data scientists to ensure designs are feasible, functional, and aligned with the product vision.
• Maintain Consistency – Contribute to and evolve the design system, ensuring a unified visual language across all platforms.
• Stay Ahead – Keep up with UX/UI trends, competitor benchmarks, and industry innovations to introduce fresh, effective ideas.
• Iterate & Improve – Regularly refine designs based on feedback, test results, and business insights.

Qualifications:

• Bachelor’s degree in Design, Human-Computer Interaction, or related field (or equivalent experience).
• 3+ years of UX/UI design experience, preferably in product-focused environments.
• Strong portfolio showcasing end-to-end design process — from research insights to final UI.
• Proficiency in Figma (preferred), Sketch, or similar tools.
• Solid understanding of UX principles, information architecture, and interaction design.
• Experience with both qualitative and quantitative research methods.
• Excellent communication skills — able to explain design rationale clearly to non-design audiences.
• Strong problem-solving skills and system-level thinking.
• Attention to detail, with the ability to create designs that are both beautiful and practical.
• (Bonus) Experience in e-commerce, fintech, or enterprise-scale platforms.

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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