Key Responsibility:

• Link between marketing, sales, and supply chain, ensuring that category objectives are translated into actionable plans at the point of sale
• Manage the promotional calendar and ensure timely and effective execution of all trade marketing initiatives.
• Develop "perfect store" concepts and channel-specific execution plans to maximize sales, visibility, and product placement.
• Monitor and analyze overall category sales performance, market share, and profitability.
• Conduct post-promotional evaluation to assess effectiveness and extract learnings for future planning.
• Identify opportunities to improve sales performance, close gaps to targets, and make data-driven recommendations for adjustments to trade plans.
• Build strong relationships and collaborate effectively with internal teams including Sales, Marketing, Supply Chain, Finance, and Product Development

Qualifications:

• Bachelor’s degree or higher in Marketing, Business Management and Trade or any related field.
• Having at least 5 years of experiences in Trade Marketing, Trade Planning and Events especially in Fresh Food area with retail business background would be preferable.
• Microsoft office especially Advance in Microsoft
• Excel applications to automate and simplify data analysis
• Stakeholder Management
• Data Analysis and Report preparation
• Promotion Planning and Events

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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