About the role

This is a full-time, office-based Marketing Specialist position within the Content Partnership & Business Development team at AIS Play, the leading digital entertainment platform in Thailand. As a Marketing Specialist, you will play a key role in driving the growth and strategic development of content partnerships and business development initiatives for AIS Play.

What you'll be doing

1. Content Acquisition & Partnership Management
- Identify, source and acquire premium content (local & international) across various genres (eg. Sports, entertainment, news)
- Manage relationships with existing and new content partner, ensuring effective collaboration and mutual growth
- Negotiate partnership agreements, licensing deals, and revenue-sharing models.

2. Business Development
- Develop and execute business development strategies to increase content offerings, audience engagement, and revenue streams.
- Identify and evaluate new market opportunities, trends and competitive benchmarks.
- Collaborate with cross-functional teams (eg. product, tech team, marketing, legal) to support partnership implementation

3. Content Strategic & Planning
- Conduct market research and data analysis to align content strategy with user preference and platform goals.
- Contribute to the overall growth strategy by exploring partnership with OTT platforms, broadcasters, and media stakeholders.
- Monitor and analyze content performance to optimize investment and partnerships.

4. Project Management
- Lead content-related projects from inception to completion, ensuring timelines and deliverables are met.
- Develop kick-off and presentations for internal stakeholders to communicate progress, performance and future plans.

What we're looking for

• Education (Degree / Major) : Bachelor's in Business Administration, Media, Marketing or relate field. Master's degree is a plus
• 5-7 years of experience in marketing, content partnerships or business development, or media acquisition roles, preferably in video streaming, OTT, or entertainment industry
• Strong commercial acumen and experience in negotiating contracts
• Excellent analytical and problem-solving skills to derive insights from data
• Ability to work collaboratively with cross-functional teams
• Creative mindset to develop innovative marketing strategies
• fluent in Thai and English, both written and verbal