Responsibilities

• Plan and execute integrated marketing communication campaigns across online and on-ground channels.
• Develop communication strategies and media plans to effectively reach target audiences within budget.
• Analyze customer insights, market trends, and consumer behavior to optimize campaign performance.
• Create engaging social media activities and content aligned with current trends and brand objectives.
• Present campaign concepts and communication plans to stakeholders and management teams.
• Coordinate and manage campaign execution with internal teams, agencies, influencers, and business partners.
• Support on-site activities, event activations, content creation, and customer engagement initiatives.
• Monitor campaign performance, collect data, and provide actionable insights and recommendations.
• Prepare campaign reports and executive summaries for management review.

Qualification

• Bachelor's degree in Marketing, Communications, Business Administration, IT, or related fields
• At least 3 years of experience in Digital Marketing, Social Media, or Campaign Management
• Strong understanding of social media trends, digital marketing, and consumer behavior
• Experience in content planning, online campaigns, and social media management
• Good project management, communication, and coordination skills
• Proficient in Microsoft Office, Photoshop, Illustrator, and digital marketing tools
• Experience in retail, shopping mall, or lifestyle businesses is a plus