Responsibilities:

Campaign Execution & Management: Develop and implement comprehensive direct media marketing strategies (EDM, SMS, App Push, Location-Based Noti) aligned with overall marketing goals and business objectives.

Email Marketing (EDM):

• Design, build, and deploy engaging email campaigns.
• Segment email lists based on demographics, behavior, purchase history, and engagement levels to ensure highly targeted messaging.
• Conduct A/B testing on subject lines, creative, copy, calls-to-action (CTAs), and send times to optimize performance.
• Manage email platform configurations, list hygiene, and deliverability.

SMS Marketing:

• Plan and execute targeted SMS campaigns for promotions, alerts, reminders, and customer service messages.
• Ensure compliance with all relevant SMS marketing regulations (e.g., opt-in/opt-out, quiet hours).
• Optimize SMS message length, content, and timing for maximum impact.

App Push Notifications:

• Develop and implement for engaging users through app push notifications.
• Utilize audience segmentation within the app environment to deliver highly relevant notifications.
• Monitor and optimize push notification performance based on open rates, click-through rates, and in-app actions.

Location-Based Notifications:

• Explore and implement strategies for leveraging geo-fencing and beacon technology to deliver contextual and timely notifications to users in specific physical locations.
• Collaborate with retail or operations teams to align location-based campaigns with in-store promotions or experiences.
• Ensure user privacy and obtain necessary permissions for location tracking.

Performance Analysis & Optimization:

• Monitor, analyze, and report on the performance of all direct media campaigns, including key metrics such as open rates, click-through rates, conversion rates, unsubscribe rates, and ROI.
• Utilize analytics tools and dashboards to identify trends, insights, and areas for improvement.
• Conduct post-campaign analysis to understand what worked well and what could be optimized for future campaigns.
• Provide regular performance reports and recommendations to stakeholders.

Tools & Technology Management:

• Proficiency in using and managing various marketing automation platforms, CRM systems, and direct communication tools.
• Work closely with IT/Development teams for integration of direct media tools with other systems (e.g., CRM, e-commerce platform, app backend).
• Ensure data integrity and compliance within all marketing platforms.

Collaboration & Communication:

• Work cross-functionally with Business, Communication, Customer Service and Tech teams to align direct marketing efforts with broader business objectives and product launches.
• Communicate campaign results, insights, and recommendations effectively to internal stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in performance marketing, digital marketing, or CRM, with a strong focus on direct channels (EDM, SMS, App Push).
• Proven track record of successfully planning, executing, and optimizing direct marketing campaigns that drive measurable results.
• Hands-on experience with at least one major marketing automation/CRM platform.
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable recommendations.
• Excellent written and verbal communication skills, with a keen eye for detail and compelling copywriting.
• Understanding of A/B testing methodologies and conversion rate optimization (CRO) principles.
• Knowledge of relevant data privacy regulations (e.g., GDPR, CCPA, PDPA) and best practices for direct marketing.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proactive, self-motivated, and a team player.

Preferred Qualifications (Nice-to-Have):

• Experience in the E-commerce, Retail industry.
• Familiarity with Google Analytics or other web/app analytics tools.