• Branding Strategy
• Branding Development
• Communication

Job Descriptions:

• Coordinate with related paties in order to develop, refresh and rebrand BU's brands identity to be in line with SPWG's vision and corporate identity.
• Support to develop BU Brand Guideline, communicate and train users as deemed appropriate
• Support to develop and implement holistic communication and media plan for international market
• Work with advertising and international media agencies/ representatives to develop master communication materials and media tactics that appeal to international market
• Work closely with MBI and tourist team to define and priorities international target audience in order to formulate communication and media strategies
• Monitor and evaluate overall BUs' creative assets and generate report to feedback to BUs for improvement
• Track and evaluate international campaign result and generate report
• Prepare, monitor, and control budget and timeline - Other as assigned

Qualifications:

• Graduate Bachelor or Master Degree in Marketing, Advertising or related fields
• At least 5 years of experience in Branding from Agency house or In-house
• Experience in planning branding strategies
• Good at coordination, communication and presentation
• Good command in English