Responsibilities

• Execute marketing initiatives for ready meal, frozen, and chilled packaged food products within the Oishi portfolio, supporting product launches, in-market execution, and ongoing marketing activities.

• Support and coordinate New Product Development (NPD) and product renovation projects, including launch preparation, timeline tracking, and cross-functional alignment.

• Work closely with internal teams (Sales, R&D, QA, Production, Supply Chain) to ensure commercial readiness and on-time product launches.

• Coordinate with external agencies (creative, design, production, research) to support marketing materials, packaging artwork, and campaign execution.

• Conduct market, consumer, and competitor analysis within the ready meal / frozen / chilled food categories to support marketing decisions.

• Prepare and consolidate marketing performance reports, including sales tracking, promotion effectiveness, and post-launch reviews.

• Track and monitor marketing budgets for assigned projects, ensuring cost efficiency and alignment with approved plans.

• Support packaging development activities, including coordination on engineering design, material selection, artwork approval, and print proofing.

• Ensure marketing execution complies with food regulations, internal standards, and commercialization requirements.

• Support continuous improvement of marketing execution through best practice sharing and process optimization.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related fields.

• 3-5 years of experience in Marketing, Product Marketing, Trade Marketing, or NPD-related roles, preferably in FMCG, Food, or Beverage industries.

• Hands-on experience supporting product launches, marketing campaigns, and in-market execution.

• Strong understanding of FMCG marketing execution, product lifecycle, and go-to-market processes.

• Good project coordination and time management skills, able to manage multiple priorities.

• Strong execution mindset with attention to detail.

• Solid analytical skills to interpret sales data, market trends, and campaign performance.

• Good communication and presentation skills.

• Commercial awareness with interest in developing P&L and commercialization knowledge.

• Creative and proactive, able to adapt ideas from competitor activities and market trends.

• Familiarity with digital marketing, in-store activation, or trade marketing tools is an advantage.