Key Responsibilities :

• Managing brand product portfolio
• Applies an understanding of consumer, market and industry trends to daily work activities associated with the development and execution of brand-building opportunities.
• Develop key strategy and communication plan to launch new model, product and promotion, maintaining effective communication with internal and external contacts
• Managing product launches, maintaining effective communication with internal and external contacts
• Preparing marketing and promotional briefs; reports to related department
• Producing PR message to present brand value & image
• Providing marketing tools to support all parties
• Communicates result of marketing projects and initiatives; Identifies implications for the brand and provides recommendations for future actions.
• Working cross-functionally with operation, new product development, purchasing to plan, execute and manage the product road-map
• Collaborates cross-functionally to ensure the implementation of initiatives achieve financial goals (guest, sales, margin)
• Partners with agency and vendors in order to manage and develop brand-relevant recommendations.
• Executes the monitoring, tracking and evaluation of marketing plans.

Qualification :

• Minimum 5 years experiences in brand management (preferably FMCG or beverage)
• Knowledge in Marketing Communication and Brand Management
• Highly accountable and commitment on the task and assignments
• Advertising and Brand Communications: Displays the ability to assist in translating the brand positioning and strategy into effective consumer advertising and communications.
• Consumer Knowledge: Demonstrates the ability to understand current consumer and industry behaviors, trends, attitudes, preferences and needs.
• Project Management: Demonstrates the capability to achieve desired outcomes on time and within budget through the application of project management principles and techniques.