Responsibilities

• Develop and execute Integrated Marketing Communications (IMC) strategies tailored for a platform-driven business, ensuring alignment with brand positioning, customer insights, and business growth objectives.

• Strengthen brand identity, positioning, and character to create a distinct and cohesive presence across all digital and offline touchpoints, enhancing customer trust and engagement within the platform ecosystem.

• Lead data-driven, multi-channel marketing campaigns that balance short-term user acquisition with long-term brand equity. Optimize IMC mix - including performance marketing, CRM, content, influencer collaborations, social, and in-app engagement - to drive platform growth and retention.

• Ensure seamless brand consistency across all customer touchpoints, from digital interfaces and user communications to external advertising and partnerships, reinforcing a compelling brand narrative.

• Collaborate cross-functionally with product, data, and growth teams to align marketing efforts with platform features, user behavior insights, and commercial objectives, maximizing conversion and lifetime value.

• Deeply understand customer insights through data analysis and behavioral trends, crafting compelling and resonant messaging that connects emotionally with users across digital and offline channels.

• Deliver high-impact content and communication strategies, blending creativity and data-driven storytelling to enhance the user experience, increase engagement, and establish a strong, differentiated platform brand.

Qualifications

• Bachelor's Degree in English, Journalism, Marketing or other related field of study

• Minimum 5-7 years marketing communications program management experience

• Strong marketing communication skills across digital, social and traditional media, direct marketing, content marketing, marketing automation, lead generation, event marketing, including management of multi-layer campaigns

• Proven ability to build integrated marketing communications campaigns

• Experience in social media, website, leaflet, coupon, OOH, in-mall banner etc.

• Creative, entrepreneurial, flexible and highly motivated

• Proficiency in English is preferred.