The Assistant Manager, CE AV Deal KAM is responsible for managing assigned AV-focused key accounts to maximize sell-in, sell-out, and profitability. The role drives end-to-end commercial execution for Audio/Visual product categories (TV, Soundbar, and related ecosystem), ensuring strong partner engagement, accurate demand alignment, and sustainable growth.
This position requires solid commercial acumen, strong negotiation capability, and hands-on execution to support Samsung’s leadership in the Thai AV market.

• Manage day-to-day operations of assigned AV Deal accounts, ensuring strong sell-in and sell-out performance.
• Develop and execute annual and quarterly account business plans aligned with CE division strategy.
• Analyze business trends, identify gaps, and implement corrective actions to achieve sales KPIs and profitability targets.
• Monitor and negotiate pricing, promotions, and in-store/offline/online execution to drive AV category performance.

• Collaborate with Product Management to drive product mix improvement, range adoption, and attach rate (Soundbar + TV ecosystem).
• Provide insights on competitive landscape, pricing movement, and customer/consumer behavior in the AV segment.
• Support new product launch readiness, ensuring visibility, sell-out acceleration, and channel activation.

• Work closely with Supply Chain (SCM) for accurate demand planning, allocation, and inventory control.
• Partner with Marketing, PM, and Retail Management to execute trade marketing activities and improve store-level execution quality.
• Coordinate with Finance for claims validation, budget tracking, and account profitability analysis.

• Build strong strategic relationships with buyers, merchandisers, and store operations of assigned accounts.
• Lead regular business reviews—monthly and quarterly—to align on business status, growth opportunities, and risk mitigation.
• Resolve operational issues promptly to ensure smooth business continuity.

• Track sell-in, sell-out, ASP, and PSI performance daily/weekly.
• Deliver clear business reporting to the CE AV sales lead and internal stakeholders.
• Highlight risks and provide executable solutions to achieve month-end and quarter-end targets.

• Bachelor’s degree in Business, Marketing, Engineering, or related field.
• 5 years of experience in Key Account Management, Sales, or Trade/Channel roles preferably within Consumer Electronics, FMCG, or Modern Trade retail.
• Strong knowledge of AV product categories (TV, Soundbar) and operational dynamics of Thai retail channels.
• Solid analytical skills, negotiation capability, and end-to-end execution discipline.
• Good communication and relationship-building skills.
• Proficiency in Excel, PowerPoint, and data-driven reporting.
• Ability to work under pressure with agility and ownership.