Job Scope:

• Strategize the innovation plan and portfolio roadmap to generate the new growth engine.
• Lead the process of developing the strong insightful and differentiated concept to deliver the winning products until successfully go to market.
• Develop the impact and full launch plan to deliver the successful business and brand objectives.
• Work closely with cross functional team – trade, sales, finance, R&D, factory with the least supervision.
• Work with agency/or creatively develop the IMC to drive campaign idea in every touchpoints/channels.
• Understand P&L of accountable business/manage budget to maximize ROI, and cost control.
• Monitor sales performance and drive to reach the business target.
• Potentially lead on the key projects on digital marketing/strategic partners with some key teams to drive strong IMC with solid digital marketing plan.

Qualifications:

• Strong marketing experience in either product innovation/ brand development/ brand building in FMCG.
• Be able to orchestrate digital marketing plan – social, performance marketing together with the offline to drive the business result.
• Understand the e-commerce mechanism in order to leverage the merits for business beneficial.
• Strategic thinking with the ability to creatively maximize the resources.
• Mature, positive attitude, entrepreneurial spirt with growth mindset. Be able to work under pressure.
• Strong leadership skills with the ability to inspire, lead, and collaborate with others.