We are looking for a Sales Manager – E-Commerce (Product Specialist)

who is passionate about health and wellness, with a strong understanding of the online consumer market. In this role, you will lead and execute e-commerce sales strategies, manage key online channels, analyze customer insights, and champion our health products to drive growth and customer engagement.

You’ll work closely with senior leadership to identify new opportunities, optimize product positioning, and deliver a seamless shopping experience that aligns with Woody World’s mission to promote healthier lifestyles. This role is ideal for someone who is both data-driven and customer-focused, with a track record of delivering results in the e-commerce space.

Join us to shape the future of wellness commerce in Thailand and beyond.

Key Responsibilities

• Develop and execute sales strategies across all online and E-Commerce platforms (Shopee, Lazada, TikTok Shop, Line, Website, etc.) to achieve business targets.

• Oversee the entire sales funnel – from traffic generation to conversion – ensuring an optimized customer journey.

• Develop and implement monthly promotional plans, including campaign initiatives, product bundling, and discount programs to maximize brand visibility and sales growth.

• Analyze and monitor online sales performance, market trends, and competitor activities to identify growth opportunities and adjust strategies accordingly.

• Lead sales team and collaborate with the Marketing, Digital, Customer Service, and Finance teams to execute successful promotional campaigns.

• Manage stock levels, pricing strategies, order processing, and logistics coordination across online channels.

• Monitor KPIs and provide reports and insights to senior management, with clear action plans for continuous improvement.

• Manage and control the sales budget, ensuring optimal ROI from promotions and platform investments.

• Build strong relationships with marketplace platforms and key business partners.

• Establish workflows to ensure consistent execution and service quality across all online touchpoints.

Qualifications

• Bachelor’s degree or higher in Business Administration, Marketing, or related fields.

• Minimum 3-5 years of experience in E-Commerce or online sales; at least 1-2 years in a managerial or team lead role.

• Strong understanding of product lifecycle management and consumer behavior in the digital space.

• Proven experience working with major E-Commerce platforms (Shopee, Lazada,TikTok etc.) including both frontend and backend operations.

• Excellent leadership and team development skills.

• Analytical mindset with the ability to translate data into actionable insights.

• Able to manage multiple projects and priorities in a fast-paced, deadline-driven environment.